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CPY DIGITAL
Projects Portfolio
This page presents examples of previous personal projects undertaken to demonstrate copywriting ability and gain experience in digital marketing.
These projects cover a broad range of content formats across multiple different Industries and business types.
If you would like a custom example of work specific to your niche or business, please reach out to cpy.digitalm@gmail.com
The Copywriting Behind CPYdigital
CPYdigital was formed as a brand which incorporated my portfolio and copywriting educational content. This allowed me to gain experience in producing the copy for this brand, and to share knowledge with others on copywriting and digital marketing.
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The tiles below describes the copywriting which went into forming CPYdigital. This involved creating copy for this website, social media content, and for the weekly newsletter. For more information on each of these, follow the links in the tiles below.
Spec Projects
Below are some examples of spec projects I have created in different niches and formats. These include blog writing, email marketing, social media content and advertising copy.
Personal Example Project:
NIKEeco marketing campaign
This project inviolved creating a spec marketing campaign for NIKE, with a focus on sustainable, environmentally friendly and durable outdoor clothing. This involved social media posts, advertisements, two different response generating sales emails and a web landing page. The focus on this project was to take NIKEs existing brand voice, tone and overall marketing style and apply to this to a new hypothetical line. To view the social media and copywriting samples, as well as a mini-portfolio which goes into further detail on this project, press the buttons below:
This project entailed creating a series of blog posts on the subject of organic farming. These were written in the style of educational blog posts published by a company selling organic produce, so are written with a bias towards promoting organic produce while still maintaing an educational format. For more information on the scope and detail of the writing process for this project, please follow the link below to view the mini-portfolio of this project. To view just the individual published blogs content, click the links in the titles to the right.
Personal Example Project:
Organic Farming Blog Posts
Personal Example Project:
B2B/C Email Marketing and Advertising
This project involved creating a B2B marketing campaign for a luxury spice brand. This was comprised of email marketing, and accompanying promotional material. The sales emails were tailored to different target customer niches and the additional sales material consisted of an advertisement banner and guidebook which could be used for a collaborative marketng campaign between a retail store and the brand.
For more information behind the writing process and work of this, click the link below to view a mini-portfolio, or follow the links to view content only.
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Personal Example Project:
B2B E-commerce Copywriting
This project involved producing all of the copy for an E-commerce brand selling digital art prints. This included creating SEO-focused product descriptions and titles, sales emails, and social media advertisements. Social media adverts were designed for Facebook and Instagram as these platforms were best suited to the product niche. Sales emails were tailored toward two different customer bases; new customers and repeat customers, with each email personalized to the recipient.
For more information on this project, please view the mini-portfolio through the links to the right. To view the content only, follow the links in the content titles to the right.
If you would like to work with CPY digital, please contact us on our Email adress.
If you would like to join our free weekly newsletter, please join through the link below
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